Content Marketing Services
We’ve encountered clients who were excited to pitch their articles and ideas so that their content reflects the essence of their businesses.
Many times, we’ve had to tell them that, while their intentions were good, that is not the way we do it.
Of course, all ideas are welcome. However, not all ideas are effective.
In that sense, we start a discussion with our clients and let them know that this is an opportunity to exercise their creativity. By that part of the conversation, they usually ask us to do it because clients, particularly small business owners, have more important things to do for their business.
However, they continue to be part of the content strategy. Their approval helps us determine if the content strategy is ideally suited for their audience.
So, what does it take to create a successful content marketing campaign?
First, we identify the problem and it is not as simple as “a need for content.”
Content includes more than blogs and social media.
They also include:
- All website pages
- URLs used on websites
- Social media captions and hashtags
- Keywords used to represent your brand, product, or service
To identify the problem, we ask these key questions:
- Does the website make people stay and browse your products or services?
- Can they quickly reach your website?
- Are your social media efforts reflecting the content on your website?
- Are you using the right keywords to target your potential client base?
There’s more to looking into problems we can solve together, so we encourage you to take advantage of our free site audit. Here we go through each problem area and give you actionable solutions that you can take yourself or with our help, should you need it.
Second, we strategize and develop the content needed to fix problem areas.
We answer the questions what, when, and why by choosing which content is suitable on a specific platform. We also consider when we should publish content, especially if the topic is timely.
Strategizing means performing these important steps:
- A full content audit to see what we’re working with
- A comprehensive review of competitors and a comparison of what is and what is not working with your website
- Researching keywords that will give you an advantage when it comes to publishing content
Developing content is a bigger project that requires talented writers and editors who work diligently on well-researched projects including, but not limited to:
- Blogs
- Articles for Media Publication
- Video Scripts
- Social Media Captions
- Case Studies
- Reviews
Scheduling content is the final part of this section.
We won’t tell you that you need to publish daily to succeed. We won’t even tell you that we need to write your content for you.
What we do in content strategy is help you decide which content you should post at a specific date and/or time.
How do we determine what to schedule and when?
- The first item on the list is your website. Fix everything that is wrong with the site and the rest will flow smoothly.
- Next, we look at the content on other pages. We prioritize pages that get the most traffic and apply the right fixes on other pages as well.
- Lastly, we develop timely content based on keyword research, current trends and local and global events.
Here at Fifteenth Content, we encourage doing one thing at a time when you are just getting started. We can help you with content management of simultaneous projects when you’re ready.
Lastly, we publish and test content.
Simple enough, right?
Weeeell, we prefer to do a little more to give you the full experience of content marketing.
- When we publish content, we prioritize what needs to be out there now. That includes revised website content and timely blog or social media posts.
- We also look at the analytics to see when your audience is most active, where they are from, and what they tend to look up on your site or competitor sites.
- Once we do that, we look at the data and see what is working and not working. At this point, we fine-tune your content marketing strategy to sustain the progress and reach the goals of the clients. The goals of the client and content marketing are one and the same. Depending on the initial audit, you may be aiming for increased sales, leads, conversion, and other KPIs.
With that in mind, try our Free Site Audit so we can help you identify what is keeping you from reaching your goals.