We’ve encountered clients who were excited to pitch their articles and ideas so that their content reflects the essence of their businesses.
Many times, we’ve had to tell them that, while their intentions were good, that is not the way we do it.
Of course, all ideas are welcome. However, not all ideas are effective.
In that sense, we start a discussion with our clients and let them know that this is an opportunity to exercise their creativity. By that part of the conversation, they usually ask us to do it because clients, particularly small business owners, have more important things to do for their business.
However, they continue to be part of the content strategy. Their approval helps us determine if the content strategy is ideally suited for their audience.
Content includes more than blogs and social media.
They also include:
To identify the problem, we ask these key questions:
There’s more to looking into problems we can solve together, so we encourage you to take advantage of our free site audit. Here we go through each problem area and give you actionable solutions that you can take yourself or with our help, should you need it.
We answer the questions what, when, and why by choosing which content is suitable on a specific platform. We also consider when we should publish content, especially if the topic is timely.
Strategizing means performing these important steps:
Developing content is a bigger project that requires talented writers and editors who work diligently on well-researched projects including, but not limited to:
Scheduling content is the final part of this section.
We won’t tell you that you need to publish daily to succeed. We won’t even tell you that we need to write your content for you.
What we do in content strategy is help you decide which content you should post at a specific date and/or time.
How do we determine what to schedule and when?
Here at Fifteenth Content, we encourage doing one thing at a time when you are just getting started. We can help you with content management of simultaneous projects when you’re ready.
Simple enough, right?
Weeeell, we prefer to do a little more to give you the full experience of content marketing.
With that in mind, try our Free Site Audit so we can help you identify what is keeping you from reaching your goals.