increase your online presence Copywriting

Building a Strong Online Presence for Your Business

No matter what type of business you have, an online presence is practically a requirement in the Internet age.

Having an online presence makes you more visible to more potential clients. It allows people to check your address and other details, making you more credible. It lets them see what types of services or products you offer and, based on your reviews and customer feedback, gives them a good idea of what to expect from you.

Being online offers many perks. It offers tremendous opportunities for growth and can even ensure your success.

If you’re thinking about establishing an online presence for your business, here are some pointers:

Set up a website

Your website is basically your office or headquarters on the Internet. This is where potential customers can find out all about your business, who you are, what you do, what your goals are, how long you’ve been around, what products or services you offer, where they can find you, your rates, your policies, and more.

A business website makes you look more legit and is a great place from which to offer value to your visitors and potential customers. The more value you offer people, the more likely they are to keep coming back and to eventually buy something from you or avail of your services.

On your website, visitors can sign up for free services, promos, discounts, announcements, and email newsletter. You can share videos, infographics, articles, and guides. You can set up a blog, post polls, and share an FAQ page.

Building an entire website may seem daunting, but with so many free website builders out there, it’s actually quite easy. Just take your time and set up one section at a time.

You can start building your website by signing up with a free platform like Wix. Populate the website with photos and articles. Include lots of eye-catching graphics, add links to your social media pages, and make sure you update the blog on a regular basis.

You can start and maintain a website even if you don’t have a lot of technical skills. However, when you’re ready to take things up a notch, you may want to hire someone to help you with website design and someone to help you maintain the blog.

Engage with potential clients on social media

laptop with social media word and social media terms
Being in social media builds up your online presence.

Millions of people turn to social media for inspiration for purchases and when they’re looking for specific products or services. This means that whatever your business is, you need to be on social media.

If you have to choose just one social network, pick Facebook. This social media platform reaches more than a billion users. It also lets you share a wider variety of posts — including photos, videos, and polls — than any other social networking service.

Once you’ve set up your social media page, make sure you regularly post updates and that you’re quick to answer questions sent through private messages or comments. Engage with potential clients on your page and in Facebook Groups related to your industry.

Final Thought

Setting up a strong online presence doesn’t have to be complicated. Start with a website and a social media page. When you’ve got the hang of it, you can add other social media platforms like Twitter and Instagram and a weekly email newsletter to the mix.

Copywriting

Facebook Ad Copy: Does Longer Ad Text Perform Better?

The way you craft a Facebook ad will determine its success. Facebook ads offer you the chance to reach millions of potential customers. But it does have its limitations.

For one thing, the image you use for the ad has to be a certain size and ratio. The link and description have to be limited to a certain number of characters or they get cut off.

Fortunately, you can play around with the ad text. The ad copy can be a couple of words or can be as long as a short story. You get to decide.

Many copywriters think that with Facebook ads, the shorter the better. After all, most people have short attention spans and will probably only read the first few lines of a Facebook ad. 

But does shorter ad copy actually work better? Let’s find out.

The Experiment

Last year, AdEspresso conducted an experiment to determine the most effective length for Facebook ad copy. They tested different ads offering the same product. Everything about the ad was the same except for the copy.

There were seven different versions of the ad. Here’s a rundown:

  1. One sentence (with data)
  2. One sentence (a question)
  3. Bullet points
  4. Bullet points with emojis
  5. One paragraph
  6. Three paragraphs
  7. Six paragraphs

They then set up a poll to ask marketers which version they thought would perform best. Almost half of those polled answered that Version 1 would win. 

Surprisingly, not only did that version not win, but it also had a much higher Cost Per Action (CPA). Ultimately, the version that did best was Version 5 (one paragraph), with Version 6 (three paragraphs) a close second. Version 7 (six paragraphs) also did well.

Aside from the fact that the three longest versions brought in the most leads, they also had the lowest CPAs of all the versions of the ad.

The experiment proved that you will observe significant changes in the performance of a Facebook ad simply by tweaking the ad copy.

Why longer ad copy does better

If you have a good copywriter, longer ads will work.


So why, if people have short attention spans, does longer ad copy work better? Also, if you make an ad copy longer, doesn’t it alter the message?

Well, yes, it does. And that’s actually a good thing. Longer Facebook ad copy gives you the opportunity to present more aspects of a product or service. It lets you play around with your message so that it catches the interest of a wider variety of potential customers.

Copywriters and digital marketers tend to avoid long-form copy because of the belief that nobody reads online. But if you are writing long-form copy, write it for the people who do read online.

Longer Facebook ad copy also performs well because, if done right, it can be incredibly engaging. In a platform saturated with short and snappy ad text, longer copy stands out and gives Facebook users a unique experience.

An important caveat

It’s worth noting that a lengthy Facebook ad copy only works if it is well-written. If you don’t have a seasoned copywriter, it’s probably best to stick with short ad text or bulleted ads. These forms may convert better than a longer but poorly written copy.

Do you prefer short or long Facebook ad copy? Share your thoughts about the AdEspresso experiment in the comments below.